Consulting

What's the Difference Between a Small Business Coach and a Consultant?

Coaching

Like a sports coach, a small business coach focuses on bringing out the best that's already inside you. In small business coaching, we focus on the "bigger picture" of what it is you want to create for your business (and your lifestyle) and talk about what will keep you motivated to move forward on your dreams, goals and tasks. We focus on developing YOU to your highest potential, as well as developing your business. We will create awareness and clarity about where you are right now and WHY. We will gain clarity around where you want to go and create a clear plan of action that will closes the gap between where you are and where you want to go with very realistic timelines. We will then implement this plan and track and measure both your activity as well as your progress. This allows us to use the lead and lag indicators to establish what’s working and what’s not and to make course corrections on a weekly basis.  A coach encourages you, supports you, applauds you, and empathizes with you. We help you to discover honest insights into where things aren't working while helping you tap the "wisdom within.”

The net result of small business coaching is that you create a fool-proof plan for moving forward and the coach partners with you and supports you in actualizing that plan. This guarantees success in both your business and your personal life.

Consulting

In consulting your business, I come to the partnership as an expert, whether it is business strategy planning, marketing, technology, or starting a business. I teach you skills, like better time and activity management, better synergy between your people, process and technology, or effective marketing techniques. After careful discussion and analysis of what results you're looking to achieve, we create a strong plan of action to move you swiftly towards your goals.

The focus of consulting is to get a project done that will enhance your business.

There is a good analogy that illustrates the difference between a small business coach and a consultant

• A business coach will help you understand how and why you ride a bicycle, help you to determine what's holding you back from riding properly, and jog along next to you as YOU ride.
• A business consultant will explain why one bike is superior to another, teach you how to ride the bike, and if necessary, ride the bike for you.

• advice and expertise when you need it
• new business and marketing skills to keep you sharp
• motivation and brainstorming when you're stuck
• insight to build you and your business to your highest potential